The first advertisement ever written followed a template: question truth, deny consequences, overpromise benefits. Every manipulation since has been a cover version of the same song.
This part: “This will convert fewer people. I need to be honest about that. But the people who remain will be genuine fits. They’ll have realistic expectations. They’ll trust you — not because of your positioning, but because you told them the truth and let them choose. The foundation is rock, not sand.”
is very important and true. I can’t count on my hands how distasteful it was after paying for certain classes and workshops etc…with stellar landing pages but across the board, not just in my own experience but others too—who did not receive what was listed there.
There’s many … get all this for a one time payment of $97 worth $1997 or something along those lines. And you end up not receiving 80% of what was in the list.
Recently I ran a feedback survey for our non-profit and one response stated: “I love that everything is quality over quantity and nothing feels rushed.”
That stuck with me. No fluffy marketing. Just exactly what you’ll get. No climbing through 10 different pages to find the cost. It’s right there. 👏🏾
I have bought things from people and companies before and shortly after, i feel manipulated and shamed, but i can barely explain why. It is almost like a veil is lifted shortly after.
This part: “This will convert fewer people. I need to be honest about that. But the people who remain will be genuine fits. They’ll have realistic expectations. They’ll trust you — not because of your positioning, but because you told them the truth and let them choose. The foundation is rock, not sand.”
is very important and true. I can’t count on my hands how distasteful it was after paying for certain classes and workshops etc…with stellar landing pages but across the board, not just in my own experience but others too—who did not receive what was listed there.
There’s many … get all this for a one time payment of $97 worth $1997 or something along those lines. And you end up not receiving 80% of what was in the list.
Recently I ran a feedback survey for our non-profit and one response stated: “I love that everything is quality over quantity and nothing feels rushed.”
That stuck with me. No fluffy marketing. Just exactly what you’ll get. No climbing through 10 different pages to find the cost. It’s right there. 👏🏾
Thank you for sharing!
I have bought things from people and companies before and shortly after, i feel manipulated and shamed, but i can barely explain why. It is almost like a veil is lifted shortly after.
This is a good reminder for where i am going
Yes! Excellently laid out. I love that you are taking about this.